CASE STUDIES____>> Back

Department of Treasury:
Strategic Marketing Assessment, Planning & Implementation
The Department of Treasury, Franchise Business Activity East (FBAE) is an organization that provides administrative services to government agencies. FBAE's commitment to providing quality products to other government agencies at the lowest cost while ensuring customer service has been the basis for their success.

As a result, FBAE engaged in a strategic marketing effort to understand their customers current and future needs, develop a stronger brand and market awareness program, and increase the number of government agencies that are using their fast and efficient procurement vehicle (task order) to get quality products and services in a timely manner.

Select Marketing Services has developed and implemented a comprehensive image enhancement and market awareness communications program on behalf of FBAE. Designed specifically to build awareness and interest in FBAE's services which includes: staffing services, copier management services, mail services, audit recovery, employee assistance programs and copy services. The comprehensive program included customer/employee/vendor surveys, competitive analysis, marketing plan development, vendor communications, website development, database analysis and development, and marketing material development.