CASE STUDIES____>> Back
Federal
CIO Council:
Federal Spotlight
Select Marketing Services established a relationship with the
Federal CIO Council in order to develop an awareness and outreach program for
specific E-Gov initiatives. The program was developed to identify certain initiatives
such as 508 compliance, E-Gov and Workforce Development messages that would
highlight the efforts of both the IT community and government progress in these
areas, focusing in on the benefit to the public. The program is designed to
be an ongoing program to ensure an increased recognition by the public and government
decision makers of the relevance of these issues to "better government". Many
IT organizations are using this program to integrate it into their strategic
advertising program.