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High Technology Organization:
Branding, Internal/External Communications Program
Select Marketing Services developed a branding and internal/external communications program for a highly respected technology organization that has served the Federal government for over 40 years to implement a variety of technology based solutions. They have experience in acquiring and fielding the most complex systems in the world related to IT architectures, source selection, planning, acquisition support, contractor oversight, enterprise planning, and strategic program analysis. As the company's brand has evolved, changes in government have created a need for reintroduction of the brand and supporting brand elements to the marketplace. Additionally, SMS is developing a communications program for all stakeholders in the organization, from the Board of Directors to the Program Managers. This is an effort to align stakeholders with organizational values and vision. In additional, it facilitates understanding and clarity of mission throughout the organization. The external communications program will ensure that the marketplace understands the breadth of technology services while communicating specific qualifications in niche sectors.