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International Monetary Fund:
Product Definition and Analysis
International Monetary Fund (IMF) has a large publications department responsible for hundreds of publications including books, newsletters and articles. In addition, the IMF publishes and sells data used by national and international organizations that are involved in analyzing economic policy. The IMF sells directly to end-users and through a reseller distribution channel. The IMF desired assistance with product definition, pricing and analysis of distribution channels. This program included marketing material development, distribution channel survey and analysis, competitive research and analysis, and website demonstration.

Select Marketing Services developed the marketing materials for the IMF's International Financial Statistics product, one of four database products currently available. In an effort to identify new pricing model recommendations, Select Marketing Services did web-based research for competitive information, as well as, interviews with current resellers. Select Marketing Services identified national and international databases to support its direct mail campaign with new marketing materials that were designed to increase IFS data usage from direct users.