STRATEGIC PLANNING
Select Marketing Services has the experience to provide a systematic review of your organization in order to develop the best approach to a comprehensive marketing plan. We feel it is important to review the problems and opportunities, target market and market objectives to create a strong plan. Within your plan, the marketing strategies represent an overview of various marketing tools and how they will be used to achieve the marketing objectives. We work hard to set clear objectives with our customers. We believe it is vital to a successful program to ensure that marketing objectives are specific, quantifiable, and measurable. Good data, organized in a meaningful and discipline manner, will provide you with tremendous insights into your target customers and their purchase behavior. For each marketing effort, your organization should determine which potential customers to target, through what specific combination of product features, at what price, through what distribution channels, with what type of product or service, via what type of communication, and with what frequency. We help our clients break down the complex task of a marketing plan into critical steps that will enable you to develop a disciplined, precise, and effective marketing strategy. We develop a marketing plan that is comprehensive and actionable.

BUSINESS DEVELOPMENT
Select Marketing Services business development program is fully customized to our clients needs. Often, business develop programs are a combination of direct mail, telemarketing, advertising, website development and proposal development. Our approach is strategic - to meet the customer's goals. We identify the project requirements, develop a budget and project plan, as well as, identify all resources that will be needed to complete the project on-time and within budget. Our projects are defined by tasks so that we can work with our clients systematically through the project. Each task has assigned deliverables and outcomes.

We utilize business practices that support capturing, organizing, sharing and publishing data for review. Our managers meet with our customers so that we can present strategy, discuss mission critical information, and automate critical business processes. We are involved in developing both the marketing and sales strategies that will work to accomplish the customer's goals. Select Marketing Services focuses on priority areas requiring improvement and change. Upon request, we provide training to our client's employees for implementing the specific project areas. Often, our customers want us to deliver all project tasks, however, there are times based on budgetary constraints that employees will be assigned to tasks.

MARKET RESEARCH
We focus on the business-to-business, business-to-government and government-to-government markets. We utilize both quantitative and qualitative techniques. Our methodology incorporates both traditional data gathering techniques, as well as the newest web-based technology.
Our research is comprehensive:
* Customer Loyalty Surveys
* New products and services
* Employee turnover
* Market share
* Financial performance
* Competitive Intelligence
* Qualitative versus Quantitative:
Traditionally, qualitative research addresses questions such as how and why, whereas quantitative research addresses questions such as how much, to what extent, and how many. In and of itself, understanding the how and the why will justify a qualitative research phase. However, when developing a quantitative survey instrument to assess customer opinions, qualitative research provides the perspective of the customer to the survey process. Specifically, the structure and vocabulary of any survey instrument must be such that customers understand the questions within the proper context. For example, if a customer is being asked about his or her satisfaction with a given product, he or she will probably have a difficult time answering if a term used to describe an aspect of the product mentioned in the survey is not the same as the term the customer commonly uses. Qualitative research ensures that the instrument is relevant and meaningful to customers.
* Focus Groups:
Our program includes managing all the aspects of the focus group project:
* Recruitment of participants
* Development of the moderators guide
* Focus Group Logistics
* Focus Group Facilities
* Analysis and Deliverables
We provide a full spectrum of services to answer all of your market research needs. We will work with you to create a dynamic, customer focused strategy that will capture your market share.

DIRECT MARKETING
We believe our broad experience in commercial direct marketing; our unique approach toward market analysis and creative strategy; our specific experience in turning around waning programs; our extraordinary 10-year track record of creating long-term, unbeatable controls; our consistent, proven ability to exceed budget projections and generate record income from housefile programs; our widely acknowledged commitment to extraordinary client service; and our fierce commitment to (and success in) driving costs down and making mail work, makes us an ideal organization. Our goal would be to function as a virtual "in-house" agency for you, developing a seamless interface -- a true partnership -- between your team and ours. We would, of course, provide you with routine services we have established with our clients, such as E-mailing you every morning brief PDF-format production updates of exactly where each job-in-progress stands; presenting you with detailed, results summaries of each package with accompanying scanned-in color images of the package carriers; and being fully available to you for client briefings. Change is risky. But not changing is even riskier because the conditions of direct mail -- the costs, markets, competition, resources -- are themselves constantly changing. And to not evolve with them is to court disaster. We could name well over a dozen companies that were thriving at the end of the 80s, but no longer exist today.

WEB STRATEGY
We believe that an Internet presence is vital to the business growth of our customers. Since so many organizations have a website or e-Business site, it is not a question of "if", rather a question of "how" they do business on the Internet. The Internet is an important tool for doing business and communicating at the appropriate speed with your customers. We work specifically with clients to learn more about what customers want to see on their Internet sites, what would make them stay, and more importantly, what will make them come back. We create an integrated approach with Direct Marketing and Telemarketing to bring traffic to the website. One of the key issues our customers want to address is how to integrate their brand with the Internet - it is critical!

Each program we provide our customers is tailored to meet their needs. Some organizations need an awareness campaign to driver traffic to their site, while others have a volume of visitors but not the accompanying purchases.

We offer our clients a range of services:
* Concept Development
* Domain Registration
* Site Creation
* Online Databases
* E-Commerce
* Search Engine Registration
* One-Business Day Site Updating
* Monthly Reports
* Multimedia
* Online Calendars

TELEMARKETING
We believe that providing the ability for clients to establish a "1 to 1" relationship with customers or prospective customers is critical. A "Valued Customer" does not want to get formalized information that has no bearing on his/her interest or needs. The telemarketing programs we provide are integrated with our direct marketing efforts to enhance the outcome for our clients. We build powerful database-driven, marketing focused, relationship marketing programs for our clients. All of our Telemarketing programs have the overriding objective of driving frequency and building customer awareness in order to sustain profitable growth. Our ultimate objective is customer loyalty, not through "1-to-1" strategies but through sincere communications that don't over-sell and over-promise.

With a trained staff of professional teleservice representatives, Select Marketing Services offers:
* Inbound - When your customers and prospects respond to your advertising, we personally answer their telephone calls, email, Internet inquires, and letters. We capture all data, sort it and report to you. If you instruct us, we can act upon it immediately.
* Fulfillment - We fulfill your customers daily requests for your products or printed materials. We generate personalized letters and mail them with your brochures, CDs, videos or seminar/conference information. Within 24 hours of the request. We give you a daily news flash of all activity.
* Outbound - We make outbound calls, emails or broadcast faxes to follow-up on your direct mail, other advertising, or to make sure your customers receive what they ordered. We also survey your customers and prospects to give you the up-to-the-minute data you need to build your business.

We do all this from our 135-seat customer contact center which is supported by a sophisticated data center. Incoming calls are routed, every call is electronically monitored by experienced supervisors. Orders are transmitted to the mail center for fulfillment. All billing and back-up reports are completely automated. We provide both planning and implementation, including mailing/telemarketing list research and acquisition. Since much of the success for a telemarketing program lies in the list targeting, we ensure that we have the best data possible before beginning the program.