TRADE SHOW ARTICLES____>> Back

Possible Show Objectives
Products/Services
* Demonstrate benefits and features
* Promote positive trends
* Cross promote applications
* Be compared with others
* Demonstrate improvements
* Showcase new products and services

Marketing / Sales
* Reposition your company
* Target market by type/function
* Meet & qualify potential buyers
* Shorten buying cycle/reduce sales costs
* Develop leads for direct or channel partners

Market Research
* Introduce new approach to market
* Obtain feedback from prospects
* Interact with pre-selected audience
* Create customer lists Public Relations/Networking
* Change perception
* Showcase technical personnel
* Create and project positive image
* Support wholesalers and other channel partners