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Supply Chain Logic, Inc.:
Trade Show Marketing
Supply Chain Logic, Inc. (SCL) is the largest reseller of Symbol Technologies radio frequency transmission (RFT) and bar code scanning technologies in the Mid-Atlantic Region. SCL provides RFT and bar code scanning solutions to government and private industry organizations. Their targeted audience included retail, warehouse, and high technology clients.

Select Marketing Services was hired to provide support for twelve national and regional trade shows annually, with an approximate budget of $150,000. This included the design, planning, and implementation of the trade show program, from booth planning, pre/post show mailings, public relations, and marketing material development. In addition to the trade show program, Select Marketing Services placed all advertising for their new product, SCL Intra®.

Select Marketing Services assisted in the development of the Reseller Marketing Program for distributing SCL Intra®, an internal package-tracking product. Select Marketing Services authored an article, "Save Time and Money," for publication in a national trade publication targeted to the postal shipping and distribution industry, to help ensure a successful new product launch.