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United States Department of Agriculture:
Branding, Strategic Marketing
Our client is a large Federal Data Center that supports Federal government agencies' information technology requirements. They provide application development, telecommunications, mainframe and server storage capabilities, as well as security. Their exceptional technological capabilities and strong customer relationships differentiate them in the Federal Technology Marketplace. Select Marketing Services, in partnership with ORC/Macro, was engaged to identify the clients core values to it's customers, identify products and services relevant to today's Federal customers, establish a market plan and develop a new brand. SMS worked with the senior management team to position the organization to re-launch into the Federal marketplace with a new log and tag line and align products and services to meet the changing needs of government agencies.